The life is not like your dream! Something I can’t understand myself!
A while back great content and web design were key to success for any online businesses. But with changing technologies, this is slowly evolving to more customized color and SEO.
Most people now access the internet via their mobile phones. So it is essential for any website to be mobile-friendly. When a website is mobile-optimized it quickly adapts to any mobile screen it is accessed on.
You should also check the performance of your website by using tools like Marketing Grader. It will check its marketing performance and effectiveness by incorporating some of the elements associated with it like social media, blogosphere and SEO as well as website traffic. You will also get tips and advice on how to improve against your competitor.
Your website should also be search engine optimized for easier access and ranking. The more you invest in SEO the better chance you stand at being hit by online searchers.
You website also needs to be secure. This should be a top priority to avoid and hacks. It is highly recommended you have SSL capabilities enabled ASAP.
You can also try to draw attention to your site using customized GIF. Although, this can be annoying to most users as some business over use it. However, when used properly it can take your online business to a whole new level.
You can also personalize your Google map. Most online users are used to seeing these maps. So make yours stand out from the rest. Image is always everything and it sticks on the consumers mind.
You can also use more color and flashy typography on your site, depending on the type of online business. Do not overuse it or abuse it. Use it creatively without losing the company mission and statement.